Our story

Rachel Gottfried started her career in the telephone business with her own company that grew to service such places as the Miami Arena. Her entrepreneurial skills and being a New Yorker led her to find her niche in the fashion industry. From selling clothing from a warehouse in Boca Raton, FL in 1989 to becoming a stylist with "No Time To Shop" a mobile one stop shopping experience that caters to the fashionistas with personal style dressing.  We have many customers that all know Rachel as "the lady from the truck".  Word spread quickly and she was in such high demand. The Wish Apparel store opened on Jog and Lake Ida in 1999.  In 2011 she moved her store down the street to the Shoppes of Addison which grew to about 5500 sq ft adding an entire shoe department in 2012. Our second location Wish 4 Less opened in November 2016 offering lower price point and sale items. Our 3rd location sister store Wish and Shoes is now open in Plantation, FL.  Wish and Shoes and our personal shopping continue to be a staple in Delray Beach, FL and around the country.   

Delray